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Post approval is a quality control feature that allows you to review and approve scheduled posts before they go live. This is useful for teams that need content oversight, brand consistency, or client approval before publishing.

How Post Approval Works

When a team member without approval permission schedules a post, it enters a Needs Approval state instead of being immediately scheduled. The post remains in this state until someone with approval permission reviews and approves it.
Post approval is permission-based, not role-based. Any team member (Admin, Member, or Viewer) can be granted approval permission.

The Approval Workflow

Here’s what happens when approval is required:
  1. A team member without approval permission creates and schedules a post
  2. The post is saved with Needs Approval status instead of Scheduled
  3. The user sees a confirmation: “Approval required”
  4. Team members with approval permission can review the post
  5. An approver clicks Approve to schedule the post
  6. The post changes to Scheduled status and will publish at its original scheduled time
Team members with approval permission don’t need approval for their own posts. Their posts go directly to scheduled status.

Granting Approval Permission

To give a team member the ability to approve posts:
1

Open workspace settings

Navigate to your workspace settings and go to the Team section.
2

Add or edit a team member

When adding a new team member or editing an existing one, you’ll see a Can Approve checkbox.
3

Enable the permission

Check the Can Approve box to grant this permission.
This permission works independently of the team member’s role. You can grant approval permission to Admins, Members, or even Viewers.
4

Save your changes

Click Add (for new members) or Update (for existing members) to save.
The team member now has approval permission and can approve posts in this workspace.
Grant approval permission to team leads, managers, or anyone responsible for reviewing content quality before it goes live.

Scheduling Posts Without Approval Permission

If you don’t have approval permission, here’s what happens when you schedule a post:

What You See

When you click Schedule or Add to Queue:
  1. A success message appears showing the scheduled date and time
  2. Below that, you’ll see: “Approval required”
  3. A green checkmark icon appears in the post editor

Where Your Post Goes

Your post appears in the Needs Approval tab on the Posts page. It won’t be published until someone with approval permission reviews and approves it.
Posts that need approval won’t be published at their scheduled time until they’re approved. Make sure to schedule posts with enough lead time for the approval process.

What You Can Do

While your post is awaiting approval, you can still:
  • Edit the post content
  • Change the scheduled time
  • View the post details
  • Delete the post if needed
You cannot approve your own posts. Only team members with approval permission can approve them.

Approving Posts

If you have approval permission, here’s how to review and approve posts:
1

Find posts that need approval

Go to the Posts page in your workspace. Click the Needs Approval tab to see all posts awaiting review.
This tab only appears when there are posts that need approval.
2

Review the post

Click on a post to open it and review the content, media, scheduled time, and target accounts.
3

Approve the post

If the post looks good, click the green Approve button at the bottom of the post editor.
The post is now scheduled and will be published at its original scheduled time.

What Happens After Approval

Once you approve a post:
  • Its status changes from Needs Approval to Scheduled
  • It moves to the Scheduled tab on the Posts page
  • It will be published automatically at the scheduled time
  • The post creator receives confirmation that their post was approved
You can also edit a post before approving it if you need to make small changes. Just make your edits, then click Approve.

Viewing Posts That Need Approval

Posts awaiting approval are easy to find:

On the Posts Page

Look for the Needs Approval tab at the top of the Posts page. This tab shows:
  • All posts waiting for approval
  • Who created each post
  • When each post is scheduled to publish
  • Which accounts the post will be published to

Post Status Indicators

Posts that need approval show:
  • A Needs Approval badge in the post list
  • The scheduled date and time (when it will publish once approved)
  • A green checkmark icon for users without approval permission

When to Use Post Approval

Post approval is useful in these situations:

Brand Protection

Require approval for all content to ensure it meets brand guidelines and quality standards before publishing.

Client Approval

If you manage social media for clients, use approval to give them a chance to review content before it goes live.

Training New Team Members

Require approval for new team members while they learn your content standards and tone of voice.

High-Stakes Content

Use approval for important announcements, product launches, or sensitive topics that need extra review.

Multi-Department Workflows

When multiple departments collaborate on content, use approval to ensure the right people sign off before publishing.

Best Practices

Set Clear Expectations

  • Tell your team who has approval permission
  • Set response time expectations for approvals
  • Establish guidelines for what needs to be checked during approval

Plan Ahead

  • Schedule posts with enough lead time for the approval process
  • Don’t schedule posts to publish immediately if they need approval
  • Consider time zones when scheduling posts that need approval

Use Approval Selectively

  • Not every team member needs to go through approval
  • Grant approval permission to experienced team members
  • Use approval as a training tool, not a permanent restriction

Multiple Approvers

  • Assign approval permission to multiple team members
  • This prevents bottlenecks if one approver is unavailable
  • Distribute the approval workload across your team

Regular Reviews

  • Check the Needs Approval tab regularly
  • Don’t let posts sit unapproved for too long
  • Communicate with team members if posts need changes

Frequently Asked Questions

No. If you have approval permission, your posts go directly to scheduled status and don’t require approval. This is by design to streamline workflows for trusted team members.
Yes. Approval permission is independent of roles. However, Viewers can only approve posts—they cannot create or edit them.
The post remains approved and scheduled. Edits don’t reset the approval status.
No. PaddyPost uses a single-approval workflow. Once one person with approval permission approves a post, it moves to scheduled status.
The post will not be published. It remains in Needs Approval status until someone with permission approves it. You can then reschedule it to a new time if needed.
Yes. Edit their team member settings and uncheck the Can Approve box. This change takes effect immediately.