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PaddyPost allows you to schedule and publish content directly to your Instagram Business or Creator accounts.
PaddyPost supports Instagram Business and Creator accounts. Personal Instagram profiles cannot be connected due to Instagram’s API limitations.

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Prerequisites

To successfully connect your Instagram account, please ensure:
  1. Your Instagram account is switched to a Business or Creator account.
  2. Your Instagram account is linked to a Facebook Page.
  3. You are an Admin or Editor of the linked Facebook Page.
  4. You are logged into the correct Facebook account in your browser.

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Connecting Your Account

1

Navigate to Accounts

In the PaddyPost sidebar, click on Accounts.
2

Add Account

Click the Add Account button in the top right corner.
3

Select Instagram

Choose Instagram from the list of social networks.
4

Authorize via Facebook

Since Instagram is part of Meta, you will be redirected to a Facebook authorization page.
  1. Click Continue as [Your Name].
  2. Select Instagram Business Accounts: Choose the Instagram accounts you want to use.
  3. Select Pages: Choose the Facebook Pages linked to those Instagram accounts. (This step is required).
  4. Permissions: Leave all permissions enabled to ensure PaddyPost works correctly.
  5. Click Done.
5

Select Account to Add

You will be returned to PaddyPost. Select the specific Instagram account(s) you wish to add to your workspace and click Add Accounts.

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Troubleshooting

This is the most common issue and usually happens for one of two reasons:
  1. It’s not a Business Account: Open Instagram on your phone, go to Settings > Account > Switch to Professional Account.
  2. It’s not linked to a Facebook Page: Go to your Facebook Page Settings > Linked Accounts > Instagram and ensure the connection is established.
  3. Permissions were missed: Remove the PaddyPost integration from your Facebook Business Integrations settings and try connecting again, making sure to “Select All” accounts when prompted.
While PaddyPost supports these formats, Instagram has strict requirements for auto-publishing.
  • Stories: Ensure you aren’t using interactive stickers (like Polls or Music) that aren’t supported via API.
  • Reels: Must be under 15 minutes and meet specific aspect ratio requirements.
If a post fails, try publishing it as a standard feed post to verify the connection is working.